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How to create optimal targeting strategy ? (By optimizing the targeting…
How to create optimal targeting strategy ?
By identifying customers to target
Among existing customers
Based on past transaction behavior
Based on response to past marketing touch points
Based on firmographics
Customers from technology industry have higher conversion rates in targeting programs
Customers who recently had an employee growth have higher conversion rates
Among potential new customers
By selling the right products
through cross selling
Customers targeted with products with high affinity to what they already own have higher conversion rate
Through up selling
Through selling new base products
By optimizing the targeting mechanism
Targeting through the preferred channel
Optimizing content and messaging
Offering right price and discounts
Through relevant campaigns
By targeting at the right time
Customers who are targeted near their purchase cycle have higher conversion rate