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SWOT Analysis of Pronto Marketing (Strengths (Standout Pricing Model -…
SWOT Analysis of Pronto Marketing
Strengths
Standout Pricing Model - Setup fee + monthly subscriptions
Variation of services, we have 156 services based on data from the backend of ProntoWorld
One Stop service by being website and digital marketing provider.
Unlimited Support 24/5 - Email support, Chat support, Call Support
Have dedicated teams for each service
Website with no template so client will get the unique one
Unlimited content update / design
Cost advantage of Thai labor - US can be 4x salary in some cases
Process - We have a process for almost everything. Most agencies aren't this buttoned up.
Pronto culture - Our culture's strength is that we have teams that can consistently execute on a product. The "sabai sabai" attitude helps avoid burnout and boredom.
Recurring revenue - Some agencies live month to month with project work. Recurring revenue allows us to have bad months and still make money. This makes it easier for us to invest in new teams and projects.
Revenue distributed over many clients - Any one client can cancel and it's no problem for us. We're not a slave to any client.
Weaknesses
Products / Services
Ability to measure success:
The proven results that we can guarantee the efficiency of client's website.
Challenge to keep client pay for the subscription services.
Ability to provide suggestions to clients
Delivery TIme...
Inability to capitalize on highly profitable projects - This is because of our model.
Inability to consistently deliver results
- With websites, Pronto's big value-add is that we take your headache away. It doesn't matter if the website gets you any leads or not. You need a website whether you use Pronto or somebody else. Pronto gives you the best website at the best price with the least amount of effort.
Internal issues
Internal Process that unclear for other departments, as well as communication issues between teams.
Backlog Management, unable to clear backlog in a certain time, which make the client unhappy and wait for too long
Shortage of consistency between teams, teams don't know what other teams are doing or planning.
Team Ownership. Teams do their own tasks and don't have the same vision on each project.
Shortage of technical knowledge of PMs which can cause to projects go slower.
Platform Limitations, server problems that could interrupt the work flow
Training System that could help new hire do their job in a certain period of time.
Slow to adapt to change - Our weakness for process is it makes it harder to adapt to change. A lot of things fall apart if there isn't any process yet.
Pronto culture - The downside of our sabai sabai culture is we don't have a results-focused hardcore team. One isn't necessarily better than the other. But this is a weakness as we expand more into marketing services.
Opportunities
Internet Video:
Based on
Cisco's forecast
, 80% of internet traffic will be through video by 2022
Chatbot Technology:
with the artificial intelligence ability that improving over time, chatbots now have an ability to do the basic conversation with a visitor like live human customer support.
Social Messaging apps for business purposes are getting more popular.
- Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization (another trend) and add value to the users’ experience.
Conversion is a king:
Clients are looking for the outcome of having a website.
Technology is changing faster..
(Is this a Threats???)
The Continued Rise of eCommerce
SEA Market - SEA is one of the world's fastest growing economies, and we're based here with a bunch of Thai people.
Threats
Wix / Shopify - Making website fast and cheap
Fully customised websites that require a lot fo researching and development, which could slow down the estimate time of arrival.
Page Builders like Elementor and Visual Comopser, which are easy for non-coding background users
Currency fluctuations that could happen again like it was in 2018
Intense competition from digital agencies, freelancer and easy-to-make websites.
WordPress limitations that could be an obstacle when implement customised websites.
FOREX
Machine-Learning Applications
Ad Costing from Facebook and Google seems to get higher over time.
Another company with a similar Pronto model that executes better
Sources:
https://www.cardinaldigitalmarketing.com/blog/digital-marketing-trends-and-innovative-tactics-for-2019/
https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/business-critical-digital-marketing-trends/
https://www.singlegrain.com/digital-marketing/11-digital-marketing-trends-you-can-no-longer-ignore-in-2018/
Note from Cory:
https://docs.google.com/spreadsheets/d/1kvlDXoIbWMigXG9DPtRjQxj9PH-9cIwiBjGDQN-TKY4/edit?usp=sharing
Internal origin
External origin
