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Risk of Rolla Oktoberfest (Site Development (Not to scale, Incomplete, Not…
Risk of Rolla Oktoberfest
Site Development
Not to scale
Incomplete
Not safe to host
Parking Personnel
Not enough restroom facilities
Event Promoters Ticket Sales
Demographic sales skewed / improper entertainment scheduled for event
Tailored market advertising focused on Rolla (MS&T) | St James (St James Winery/Public House) | Fort Leonard Wood (major German influence area)
Coordinate to ensure major MS&T academic events don't occur during the same time period
Sales By Month
Insufficient revenue / no profit
Sales delayed until just before event / low cash flow in early stages
Tickets not priced sufficiently to offset unforeseen costs
Agencies to Coordinate With
Police/ Legal
Underage Drinking
Drinking while Driving
Public Intoxication
3rd Party Security
Vendors
Failed Coordination/ Don't show up/ Back out
Sub contracts don't perform
Increased costs from negotitations
Government
Liquor License
Zoning Permits
Health Inspections & Food Handling
Customer Satisfaction
Festival events disliked / incorrectly reserved based on assumed demographic majority
Inclement weather
Run out of alcohol / food
Interest focused on one day / narrow spectrum of days (cannot meet peak demand)
Entry/re-entry procedures (wristbands?)
Social Influence
Trends too early
Trends after all tickets purchased
No cross-platform influence / only one platform is effective
Target demographic not reached
Ineffective marketing scheme