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Advice
(Many canadians struggle financially, and enable them to advance…
Advice
(Many canadians struggle financially, and enable them to advance beyond living paycheck to paycheck)
Question
why are they struggling?
(from debt, unable to buy something they want, living expenses are too high, low income, unrealistic goals, budgeting, not saving money?)
what do people want from their finance?
(stable living, money to go on vacation annually, able to buy a home, getting out of debt?)
the extremes
(biggest group struggling, most successful)
what do these group do differently that may affect where they're at financially?
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Problem Statements
Millennials are creating but not following through with financial plans due to overspending on comfort and convenience
Canadians are creating but not following through with financial plans due to unnecessary, impulsive spending on inexpensive comfort and convenience products and services
Impulsive spending habit on unnecessary expenses are causing Canadian millennials to stray from their financial plans
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