Session 10: Convergence, Divergence & Crossvergence

Convergence

Divergence

Crossvergence

Common values

Adoption of similar values & processes by organisations globally

Adoption of 'best practices'

Adapted to a localised context

CHOICE

PESTLE analysis - differences in international law?

Global trends?

Does innovation best meet institutional interests?

Local influences?

Organisational ability to shape global culture?

SWOT

Response to globalisation

Copying international trends

Retaining own organisational or local culture

Retaining national &/or regional practices and expectations

Adopting culture of 'parent' company

Globalisation

Organisational Pressure

CONVERGENCE

Best Practices

DIVERGENCE

Responding to local conditions

Glocalisation

Differentiation

Combine global knowledge with local needs

GLOBAL CULTURE OR CULTURE OF PARENT COMPANY

Ability of organisation to respond to & influence their particular context

ADAPT to context, not adopt

To influence within a particular culture

Importance of Human Resource Management

Countries

Development

Market liberalisation

Development of institutions

Adoption of modern technology

Industrialisation

Strategic business behaviour becomes similar - common values

Shaping local context

Global culture

Parent culture

Transforming existing markets & creating new ones

Dynamic process of change #

Hybrid view

Inbetween convergence & divergence

Innovation constantly occurring

Empowerment