Session 10: Convergence, Divergence & Crossvergence
Convergence
Divergence
Crossvergence
Common values
Adoption of similar values & processes by organisations globally
Adoption of 'best practices'
Adapted to a localised context
CHOICE
PESTLE analysis - differences in international law?
Global trends?
Does innovation best meet institutional interests?
Local influences?
Organisational ability to shape global culture?
SWOT
Response to globalisation
Copying international trends
Retaining own organisational or local culture
Retaining national &/or regional practices and expectations
Adopting culture of 'parent' company
Globalisation
Organisational Pressure
CONVERGENCE
Best Practices
DIVERGENCE
Responding to local conditions
Glocalisation
Differentiation
Combine global knowledge with local needs
GLOBAL CULTURE OR CULTURE OF PARENT COMPANY
Ability of organisation to respond to & influence their particular context
ADAPT to context, not adopt
To influence within a particular culture
Importance of Human Resource Management
Countries
Development
Market liberalisation
Development of institutions
Adoption of modern technology
Industrialisation
Strategic business behaviour becomes similar - common values
Shaping local context
Global culture
Parent culture
Transforming existing markets & creating new ones
Dynamic process of change #
Hybrid view
Inbetween convergence & divergence
Innovation constantly occurring
Empowerment