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ppt 1 social criticism of marketing (C3.Social Criticism of Marketing…
ppt 1 social criticism of marketing
C3.Social Criticism of Marketing
Marketing impact on Society as a whole
too much political power
Cultural Pollution
Too few Social goods
False Wants and too much materialism
Marketing impact on Consumers
Planned Obsolescence
Shoddy, Harmful, or Unsafe products
High pressure selling
Deceptive practices
High Prices
excessive markups
high advertising and promotion costs
high costs of distribution
intro to marketing
The Marketing Process
understanding the market place and custormer needs
needs
wants
demands
design a customer-driven marketing strategy
construct an integrated marketing proram that delivers superir value
build profitable relationships and create customer delight
capture value from customers to create profits and customer equity
what is marketing