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Review 3 (CSR (6 types of CSR initiatives (Socially Responsible Business…
Review 3
CSR
6 types of CSR initiatives
Socially Responsible Business Practices (most close to his definition of CSR)
Cause Promotion
Cause-related Marketing
Social Marketing
Corporate philanthropy
Community volunteering
Principles
Charity
Good things to do
normative approach
Stewardship
Smart thing to do
Biz case approach
Pyramid of CSR
CDL case
Benefits of CSR
Relationship
SP > PP
Continued Review 2
Issue Mgt