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Big Pharma Circle Case Analysis (Issues (Questionable Marketing Tactics,…
Big Pharma Circle Case Analysis
Issues
Questionable Marketing Tactics
Too much money spent on marketing and not on research&dev
off-labels uses of drugs
Pricing goes up -> profiteering
Cover up findings on negative effects and drugs
Bribing the doctors/medical students
Justification
Yes
Conventional Approach
Commonly practiced
Mkt norms
if you are doctors, there are so many pharma companies - come and tell you this, will u be unduly influence - entrant fees to the doctors
Recover R&D costs
No
Excessive - exert undue influence on doctors
Harm patience
Ethical principal
Rights
:red_cross: Consumers' right/ Patients' right
Virtue
:red_cross: Integrity
Care
:red_cross: Not the most caring thing to the patients
Utilitarianism
End justify means?
:check: Yes
Directed to R&D
:red_cross: No
norms/social costs
Justice
Distributive
We feel that it is not fair to the patients because: patients are not paying for the most effective drugs; the pharma is gaining at the expense of patients' health
Procedural