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(Support meaningful
comparison (Combining items in a single table or…
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Story Telling
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Steps
3. Be visual. Use graphs, charts, pictures when possible. Design your graphs for instant readability but allow for layers of meaning as the graph is studied. Use descriptive title, captivating images to get the point across. Apply the design principles you learn. When designing infographics, include the subject’s
theme into the design and display itself.
4. Make it easy for your audience and you. Telling a story should be simple and direct. Recall and
action will be that much stronger. Stick to 2 – 3 key issues and how they relate to your audience
2. Be authentic. Make it personal/emotional. Start with metaphor or anecdote. Develop with data: Authenticity is rooted in facts and facts are rooted in data
5. Invite and direct discussion. Focus on highlighting what the audience needs. Highlight key facts that relate to the story. Extend the story parameters into questions. Invite audience to continue the discussion via group discussion, blogs, intranets, newsgroups
Think of your analysis as a story. Find the story first: explore the data. Determine what you want people to do as a result. Write out the “story board” for your audience
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•Data always tells a Story: Reasons for manufacturing defects. Selling of new ideas. Informing colleagues of a particular customer service
improvement program
•A fact‐based story has to be factual, detail‐oriented and data‐driven but not overwhelming the audience with data and facts without context.
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