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MARKET RESEARCH (TYPES OF INFORMATION (Primary research (Is the collection…

- - - - Detailed qualitative information can be gathered about the product or service.
      - Customers' opinions about the product or service can be obtained.
      - They can be carried out online, which makes it cheaper
      - They can be linked to prizes, and prizes encourage more people to participate.
    - - If questions are not well thought out, the answers may not be very accurate
      - Carrying out questionnaires is time consuming.
      - Collating and analysing the results is also time-consuming.
  - - - The interviewer is able to explain any questions that may be brought up in the interview.
      - Detailed information about what the interviewees like and dislike about the product can be gathered.
    - - Whether consciously or unconsciously, the interviewer could lead the interviewee into a certain way that may lead to biased answers.
      - Extremely time-consuming.
  - - - They can provide detailed information about consumers' opinions.
    - - They can be time-consuming
  - - - It is quite inexpensive way of gathering information
    - - It does not provide the business with accurate answers