Design Thinking (Empathize (Understand how it feels to be a user, Go where…
Understand how it feels to be a user
Go where users are
Watch users work
Work alongside users
Talk directly to customers and users. Experience the challenges you're helping them with firsthand.
Build shared understanding from all the learning
Collaborate to tell stories, share and distill what was learned
Use story maps to map the way people do things today
Really focus on one or a few problems. State them specifically.
use "Design studio" from user story mapping
Deliberately come up with multiple possible solutions to customer and user problems.
Build simple prototypes to think through
Build high fidelity prototypes
for users & customers to evaluate it
Learn if solution really solves the problem
Get the prototype in front of users or buyers