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cutomers (ethical issues faced in B2C relations (right to fair price…
cutomers
stake in corporate activity
consumer protection
risk, harm,
mc donalds coffee
product poliy:
efficacious
fit for intended purposes
safe
due care from manu
precaution from coustomer
contract relation
know agreement, not misrepresent, not be forced
duty of disclosre, compling, not to coerce, not mispresent
limits: not direct via adv, no equal grounds
due care theory
manfactured has advantaged position: take special care of customers interest
design, production, info
PB: when enough, potential risk, paternalistic
social cost view
manufacturer must pay enven if due care, strict liability
pb: unfair, increase lawsuits, increase accident
ethical issues faced in B2C relations
fast food
obesity,
role of food industy
responsible?
demarketing obesity:
law of least effort :
cost
reduce size
convenience
porting, size, stop point
tast nutrition trade off
taste
decrease cal density, gradually decrease
nutrititional
understandable labels, focus consequences,
good tast, supersize, energy dense, marketing, alt fat and sugar
markting
marketing communication
misleading and deceptive practices
inform
persuade
should be: legal, decent, honest, truthful
but can be deceptive:
fraud
misrep
puffery
buzz, stealth marketing
trend setter, actors,
drug companies, fast food. banks, mobile ohne, tech, schools
right to fair price
excessice
monopoly
fixing
accord 2 comp
predatory
enter low increase
deceptive
hidden conditions
ex drug pricing
custumer exclusion
condition exclusion
marketing exclusion
self exclusion
access
price exclusion
right to privacy
online info
genetic testing
target
argument for responsible marketing practices
objectives
relative comparispns
do calculation
challenges of sustainable consumption
ethical consumption
limit of supp price
eco motives
rich get power
environnemnt ok production, recapture, replacement, reciylre
sharing, reduce demande