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MyEnglishHomework (Functions of PR Practitioner (Media relations,…

- - - - how business enterprises relate to, and impact upon, a society's needs and goals
    - - Operating a business in a way that meets or exceeds the ethical, legal, commercial and public expectations that society has of business.
      - BSR sees CSR as a comprehensive set of polices, practices and programmes that are integrated in all business operations and decision-making processes, and are supported by top management
  - - - CSR distracts from the fundamental economic role of businesses
      - Social and environmental issues are outside the responsibilities of corporate management. governments are responsible for setting rules that ensure profit-maximizing firms do not act against the interests of society.
      - that's not what they were hired to do.
- - - - Primary research involves original study. It is first-hand information obtained from the source by the researcher. It include surveys, interviews and panel studies
      - Quantitative research
        
        Quantitative research uses a scientific method. It involves large samples that represent the entire population. Evidence is observed and measured using statistical or mathematical tools
        
        Оmnibus polls
        
        These are typically 'all-purpose' surveys carried out regularly by major research companies
        
        Рanel studies
        
        longitudinal study
        
        the same individuals are interviewed regularly over a period of time, usually on the same topic or issue
        
        secondary study
        
        A group of individuals is deliberately recruited, for example, on the basis of special demographic characteristics, for ongoing interviews.
        
        Е-mail and web-based surveys
        
        These make quicker and cheaper research possible
      - Qualitative research
        
        focus groups
        
        8-12 people. To identify attitudes and perceptions
        
        depth interviews
        
        A depth interview is an extensive, probing and largely unstructured interview. Usually the interview is conducted in person or by telephone
        
        ethnographic studies
        
        This type of study is based on observation, participation and role-playing techniques to identify how individuals and groups think. These techniques need to be carried out by trained impartial observers.
        
        inquiry studies
        
        an inquiry study is a systematic review and analysis. It uses content analysis or telephone and postal interview techniques to research a range of enquiries that an organization may receive from customers, prospective customers or other target audience groups.
    - - Secondary research, on the other hand, is about the analysis of existing data. The data is extracted from material that has already been published, and includes other research.
  - - - According to the authors, the earliest form of PR communication was one-way publicity. early 1900s
    - - The model focused on providing one-way public information, for example from the government to the people.
        mid-1900s
    - - it involves dialogue, not monologue. In the search for mutual benefits for both organizations and their publics, organizations seek feedback with a view to changing practices. The goal is to achieve mutual understanding through conflict resolution within an organization or between an organization and its publics. This may involve changing attitudes, awareness and behaviour
        The latter part of the 20th century and the beginning of the 21n century
    - - Аlthough communication was two-way, it was imbalanced.
        late 1900s
- - - - Private non-profit organizations include philanthropic organizations. This category also includes non-governmental organizations, which are also known as NGOs.
    - - public non-profit organizations include most government organizations, that is, public utility organizations that provide a public service, for example, libraries, police and health services.
- - - - Target group
        
        It is a very specific group of people an organization is trying to reach with its message. Also referred to as a target market, it is defined by measurable characteristics or attributes.
      - Stakeholders
        
        Stakeholders can be categorized as those linked to an organization contractually or financially, for example, employees, management, investors, etc.
      - Market
        
        A group of potential buyers for a product or service they are offering.
    - - traditional and non-traditional publics
      - Internal and external publics
      - primary or secondary publics
      - domestic and international publics