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How do you grow digital travel revenues? (Costs (Overheads (Staff, Other),…
How do you grow digital travel revenues?
Revenues
Commercial
Advertising
Digital
Display :warning:
Branded Content
Campaigns
Revenue / campaign
Page views
Owned traffic drivers
Paid traffic drivers
RPM
Gross rev / pv
Traffic Acquisition cost
Print
Advertising
Newspapers
TT
Pages sold
2 more items...
Yield
2 more items...
ST
Yield
2 more items...
Pages sold
2 more items...
STTM
Pages sold
Total Pages
Ad Ed ratio
Yield :warning:
Display Yield
Classified Yield
Solutions
Other
Other (events?)
Content Syndication
Customer
Commerce
Media underwrites
TET £18k :check:
BAU £ 800k :check:
Commissions
TET
Expert Led
Commission per booking
ABV £4962 :check:
Commission Margin 14%
Bookings
Conversion rate 21% :red_cross:
Inquiries 670 (target 1412) :warning:
Tripsmiths :warning:
Commission per booking
ABV £3402 :check:
Commission Margin 8% :red_cross:
Bookings
Conversion rate 20% :red_cross:
Inquiries 3405 (4571 target) :warning:
BAU
Bookings
Inquiries 8676 :red_cross:
Conversion rate 33% :red_cross:
Commission per booking
ABV $3538 :check:
Commission Margin 8% :red_cross:
Paid Sale
Digital Paid
STTM :red_cross:
TNL Digital Sub
Subs acquisition
Subs retention
Print
TNL
Print Subscription
ARPU
Total subs
Casual
Price
Paid sale
STTM 58k :red_cross:
Subs 18k
Times+ 4k
Direct 14k
Casual 10
DTR (retail direct) 3k :check:
Wholesalers 7k
UK 6 :green_cross:
Foreign 1k :green_cross:
Free 30k
Bulks 27k
Holiday stops 3k
Costs
Overheads
Staff
Other
Direct Costs
Production
Editorial
Print, production
Sales & Marketing
STTM Net Sales