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What is engagement? (Audiences? (Internal audiences: storytelling, Funders…
What is engagement?
Audiences?
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Funders, could be individual donors or govt agencies
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SMEs: Inner circle of the issue, also influencers?
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General interest groups/supporters: Might be too much of a focus; needs more definition for most clients
Types?
Offline vs online
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EB: Challenge around fundraising "all donors are digital donors" even if they don't donate online; could do a major donor journey
HB: Make it clear that the way things were done in the past is not necessarily how it is done today; make it feel real to them using examples (e.g., buying that Gucci purse!!)
JC: Might just be showing up to an event; there could be many elements to what the experience of that journey is
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Channels?
Used differently based on audiences, how they use the channel and what we are trying to communicate
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