marketing decision making and case analysis (DECIDE (situation analysis ( …
marketing decision making and case analysis
Define the problem
a problem well defined is a problem half solved
creating a conceptual framework within which the solution can be derived
Enumerate the decision factors
Consider relevant information
information that relates to the identified alternatives as being likely to affect future events
Identify the best alternative
implementation and evaluation
Develop a plan for implementing the chosen alternative
6 Evaluate the decision and the decision process
was a decision made?
was the decision appropriate, given the situation identified?
did i define the problem adequatly?
did i identify all pertinent alternatives and uncertainties?
did i consider all relevant information?
did I recommend the appropriate course of action?
did I consider how my recommendation could be implemented?
prepering and presenting a case analysis
approaching the case
formulating a case analysis
nature of the industry, market, and buyer behavior
a plan of action
f3. ormulating the case analysis in teams
Communicating the case analysis