Please enable JavaScript.
Coggle requires JavaScript to display documents.
marketing decision making and case analysis (DECIDE (situation analysis…
marketing decision making and case analysis
DECIDE
situation analysis
Consider relevant information
information that relates to the identified alternatives as being likely to affect future events
Define the problem
creating a conceptual framework within which the solution can be derived
a problem well defined is a problem half solved
Enumerate the decision factors
factors
uncertainties
uncontrollable factors
alternative courses
controllable factors
Identify the best alternative
tools
decision trees
payoff table
EV
implementation and evaluation
6 Evaluate the decision and the decision process
decision
questions
was the decision appropriate, given the situation identified?
was a decision made?
process
did i define the problem adequatly?
did i identify all pertinent alternatives and uncertainties?
did i consider all relevant information?
did I recommend the appropriate course of action?
did I consider how my recommendation could be implemented?
Develop a plan for implementing the chosen alternative
Case analysis
prepering and presenting a case analysis
formulating a case analysis
analytical categoriers
the organization
a plan of action
potential outcomes
nature of the industry, market, and buyer behavior
f3. ormulating the case analysis in teams
approaching the case
Communicating the case analysis
oral presentation
written report