marketing decision making and case analysis (DECIDE (situation analysis ( …
marketing decision making and case analysis
Consider relevant information
information that relates to the identified alternatives as being likely to affect future events
Define the problem
creating a conceptual framework within which the solution can be derived
a problem well defined is a problem half solved
Enumerate the decision factors
Identify the best alternative
implementation and evaluation
6 Evaluate the decision and the decision process
was the decision appropriate, given the situation identified?
was a decision made?
did i define the problem adequatly?
did i identify all pertinent alternatives and uncertainties?
did i consider all relevant information?
did I recommend the appropriate course of action?
did I consider how my recommendation could be implemented?
Develop a plan for implementing the chosen alternative
prepering and presenting a case analysis
formulating a case analysis
a plan of action
nature of the industry, market, and buyer behavior
f3. ormulating the case analysis in teams
approaching the case
Communicating the case analysis