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Multimedia expression (5 ELEMENTS (VIDEO (File types (AVI, WMV, FLV, MOV,…

- - - - Fundamental
      - Effective
      - Purpose
        
        Specific information
        
        Reinforcing
    - - Describe a photograph
      - Combined with images
    - - TXT
      - DOC
      - DOCX
      - PDF
  - - - humans are visually guided
    - - Thumbnails
      - Icons
      - goes beyond decoration
        
        slide shows
        
        galleries
        
        clickability
    - - JPG
      - PNG
      - TIF
      - BMP
  - - - Such as
        
        Presentations
        
        Websites
      - Such as
        
        Musical background
        
        Spoken explanation
        
        sound effects
        
        dialogue
      - purpose is
        
        engaging
    - - WAV
      - MP3
      - WMA
  - - - Pictures
      - Audio
      - Text
    - - AVI
      - WMV
      - FLV
      - MOV
      - MP4
    - - spread the word
      - grab attention
      - showcase new products
      - bran awareness
      - promote upcoming event
    - - websites
      - social media
      - marketing
  - - - visual interest
      - engage with audience
    - - GIF
        
        Graphic Image Files
        
        Small files
        
        Rapid image(s) to give appearance of motion
      - FLV