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Disney (Disney '23-'66 (Flat, non hierarchical Org. (First names,…
Disney
Disney '23-'66
Mv to H'wood in '23
Roy
Disney Bro Studios
Shorts
Dist. took Animators
Lost Oswald c'right
Developed Mickey
'28 S. Boat Willie
Flat, non hierarchical Org.
First names
Taskmaster
N'vous Brkdwn '31
'37 S. White
Highset grossing Anima
Trademark
WD Music Cmnpy ~ '46
Buena Vista Dist '53
Svd Dist fees
Promote w/in
'55 D Land
Hugh Risk
Conserve $ licensed fd & m'dise
'65 start of D World
Passed in '66
'67-'84
Roy was Chairman
D world open '71
$139 mil/11 mil ppl in 1st yr
Open Travel Company
Tokyo in'76
10% gate / 5% other
Film prod. dropped
Touchtone to rescue
'80-'83 Heavy Debt
EPCOT
Disney Channel
Roy left
Sid Bass
36 mil
Roy reinstated
Slump to end Cent
Finan perf deteriorate
ABC to 3rd
Started big budget films
cost of programing
9 mil right to f'ball
leader in theme parks
Dest resorts
more parks at site
3.6 mil Hong Kong '05
Push into internet
Eisner '84 - '93
Revitalized TV and Movies
Stopped producing concern wld hrt D Chanel
4% market in '84
Trn arnd next 33 profit
Katzenberg developed budget flms
CAPS
Roger Rabbit '88
Helm
CEO of Paramount
Frank Wells COO
Expected Profit
Annual grwth 20%
3 day training prog.
Force Tensions
Protected creativity
Max Park Profit
New attractions
Opend on M'day
raised tick prices
lift restrict on # visitors
Coord. amng bus.
Corp Marktng Func.
Marktng calender
Expand - new bus, regions & aud
Disney Store '87
H'wood records
Hyperion Books
Direct mail & Catalogs
Euro '92 France
'92 Nat'l Hockey league
29 mill to restore theater
Turmoil & Trans '94-'95
Frank Wells Dies
Kantzenberg replaces Wells
At odds w/ Eisner
Acquire ABC for 19 mil
20% debt ratio to 34%
Ovitz is Prez
Culture clash
Micro Managment
Strategic Challenges
Manage Synergies
Disney Dimensions
Cross promotion
Horiz, vert, geograph
Higher international sales
Horz: ESPN Zone / ships
Vert involve internet /tv
Manage Brand
Baptist
Manage creativity
Ovitz out Iger in
'94-'00 75 exec left
Smart or Dumbo
28K employees to110k in '00
Coherent strategy?
Did 20% still make sense
Too large
run by single person