Guided Solutions vs.
Thought Leadership
DEFINITION
WHY IS IT IMPORTANT
WHO USES IT
BEST PRACTICES
BusDev
Engineering
Program Management
Examples
Why? How? What?
Continuous improvement
Not limited to improving at end, making improvement constantly
"Get better each time"
Provoke Solutions
Avoid regurgitation of observations
Add depth to current understanding
Guiding a path forward instead of being led
Customers pay premium for Ricardo services
Utilize internal networks
Ricardo is changing - new leaders must step up to challenges
Encompass every activity - don't limit line of questioning
CASE 1: Engine testing, what's next
CASE 2: Analysis, design 1 vs design 2
having confidence to deliver a solution
Traditional Ricardo approach was to have trickle down effect, leadership provoke questions, review solutions, approve. New Ricardo is leaner, exploring new areas required robust engineering at all levels
For Ricardo it is NOT the industry buzzword but rather a method of conveying our ideal of solutions to our clients