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Guided Solutions vs. Thought Leadership (DEFINITION (Provoke Solutions,…
Guided Solutions vs.
Thought Leadership
DEFINITION
Provoke Solutions
Avoid regurgitation of observations
Add depth to current understanding
Guiding a path forward instead of being led
having confidence to deliver a solution
For Ricardo it is NOT the industry buzzword but rather a method of conveying our ideal of solutions to our clients
WHY IS IT IMPORTANT
Continuous improvement
Not limited to improving at end, making improvement constantly
"Get better each time"
Customers pay premium for Ricardo services
Ricardo is changing - new leaders must step up to challenges
Traditional Ricardo approach was to have trickle down effect, leadership provoke questions, review solutions, approve. New Ricardo is leaner, exploring new areas required robust engineering at all levels
WHO USES IT
BusDev
Engineering
Program Management
BEST PRACTICES
Examples
CASE 1: Engine testing, what's next
CASE 2: Analysis, design 1 vs design 2
Why? How? What?
Utilize internal networks
Encompass every activity - don't limit line of questioning