Guided Solutions vs.
Thought Leadership

DEFINITION

WHY IS IT IMPORTANT

WHO USES IT

BEST PRACTICES

BusDev

Engineering

Program Management

Examples

Why? How? What?

Continuous improvement
Not limited to improving at end, making improvement constantly
"Get better each time"

Provoke Solutions

Avoid regurgitation of observations

Add depth to current understanding

Guiding a path forward instead of being led

Customers pay premium for Ricardo services

Utilize internal networks

Ricardo is changing - new leaders must step up to challenges

Encompass every activity - don't limit line of questioning

CASE 1: Engine testing, what's next

CASE 2: Analysis, design 1 vs design 2

having confidence to deliver a solution

Traditional Ricardo approach was to have trickle down effect, leadership provoke questions, review solutions, approve. New Ricardo is leaner, exploring new areas required robust engineering at all levels

For Ricardo it is NOT the industry buzzword but rather a method of conveying our ideal of solutions to our clients