Please enable JavaScript.
Coggle requires JavaScript to display documents.
UGC (Future trends (Will continue to evolve, 3.2 billion images shared…
UGC
Future trends
Will continue to evolve
3.2 billion images shared online
new trend - UGC will include image
People are obsessed to capture images
e.g. CrowdRiff - using AI to tag images
UGC in unique way
creates deep connection
Larson (2017) “the secret to sales success lies in the human connection”
Facebook
New Feeds
depending on the hrs they spend more ads can be displayed
more engagement
Twitter
Tweets related to brands
Tag , links
saves time
intro
90% influenced by promotions
shows that the customers are influenced
Re-Structure to traditional marketing methods
Ellison N B & Boyd D M (2018)
Shared by wide range of users
It can be reached to wide range of audience worldwide
Twitter, Facebook - all uses UGC in its own way
How can it be used in website ?
Community of UGC
Building community will encourage users
e.g Q&A sessions
Concerns are answered
User Review
From individual not organisation
e.g Buckwild
sends thank you sms
promotional offers to attracts users
Social Prompts
users can easily share
people spend too much time on web
1 /5 adult spend 40hrs
Things to consider
Consumer Generated content
E.g Share the coke
campaigns
Increase in revenue
Increase in customers
Increase website engagement
Consumers uses social media to express their feeling
Reviews & comments
Real-life person than a person who is promoting the company