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Amazon (Competitive factors (Selection, Price, Customer service,…
Amazon
Competitive factors
Selection
Price
Customer service
Availability
Convenience
Information
Accessability
Personalized service
Advertising techniques
Marketing
E-mails
Search engine optimisation
Interactive ads
Vision
Low prices
Convinience
Wide selection of merchandise
Has interactions with
Customers - 76M
Sellers - 1.3M
Mission
Earth's most custome-centric company
Earth's biggest selection
Has developed
WebLab
Tools to support the culture of metrics
Has technology infrastructure
Personalized recommendations
Personalized messages and notifications
Has developed
Amazon Go
Amazon Prime