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Amazon (Marketing strategy (Google ads, sponsored search, portal…
Amazon
has
low prices
World's biggest company
convenient buying process
wide selection of products
Marketing strategy
Google ads
sponsored search
portal advertising
Communication (customer obssessed business)
Strengthen customer intimacy
Create customer loyalty
increase traffic on the website
Business and revenue models
Amazon prime
Amazon Go
Amazon Fashion
AI/machine learning
give tailored recommendations
send personalized messages
Overcome competitors
retailers
manufacturers
vendors
distributors, etc
to
to improve
to create
to improve
needs to
using new
to become
to become