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Amazon (Competes with (Search Engines, Multichannel retailers, Publishers,…
Amazon
Competes with
Search Engines
Multichannel retailers
Publishers
Vendors
Distributors
Manufacturers
Marketing approach
Sponsored search
Google Ads
Portal advertising
Email marketing
Associates program
Vision
Low prices
Convenience
Wide selection
Mission
Increase selection
Customer-centric
Retains customers with
Personalized recommendations
Personalized messages
Develops
WebLab
Tools to improve metrics
Digital Agility
Amazon Go
Amazon Prime
Auctions
Reduced storing cost