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E-commerce (Effects on the marketplace (Reduces information asymmetry,…
E-commerce
Effects on the marketplace
Reduces information asymmetry
Offers flexibility and efficiency
May reduce or increase switching costs
May delay gratification
Increases market segmentation
Stronger network effects
Disintermediation
Business Models
e-tailer
Transaction broker
Market creator
Content provider
Community provider
Portal
Service Provider
Revenue Models
Advertising
Sales
Affiliate
Subscription
Free/Freemium
Transaction fee
Types
Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer (C2C)
Mobile commerce (m-commerce)
Marketing
Long tail marketing
Behavioral targeting
Internet advertising formats
has
Unique Features
Ubiquity
Global Reach
Universal standards
Richness
Interactivity
Information density
Customization
Social Technology
Allows
Digital Goods