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SaaS Pricing (Psychological (Decoy Pricing (e.g. The Economist: an online…
SaaS Pricing
Psychological
Price Anchoring
Draw attention to the most expensive as a reference first then compare with the more reasonable price
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High-Low Pricing
the original "premium" price, so when a discount is applied, customers view as a great deal
discounts need to feel like truly exceptional, once-in-a-lifetime deals
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Decoy Pricing
e.g. The Economist: an online subscription for $59, a print subscription for $125, or a combined print and web subscription for.... $125
By introducing a nonsensical price point, the most expensive package becomes the most desirable
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Tiered Pricing
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Pro: Appeal to multiple persona, leave less money on the table than Flat Rate, and clear upselling route
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Per User Pricing
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Con: Higher Churn, doesn't reflect the real value
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Skimming Pricing
"Riding Down the Demand Curve", offer high price at first later lower down
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