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AMAZON STRATEGY (COMPETITIVE FACTORS (CONVENIENCE, INFORMATION, SELECTION,…
AMAZON STRATEGY
COMPETITIVE FACTORS
CONVENIENCE
INFORMATION
SELECTION
PERSONALIZED SERVICES
AVAILABILITY
EASY-TO-USE
BRAND RECOGNITION
ABILITY TO ADAPT TO CHANGING CONDITIONS
DIGITAL MARKETING
REACH
ACT
ENGAGE
CONVERT
MARKETING COMMUNICATIONS
INCREASE CUSTOMER TRAFFIC TO THEIR WEBSITES
PROMOTE REPEAT PURCHASES
STRENGTHEN AND BROADEN THE AMAZON.COM BRAND NAME
CREATE AWARENESS OF THEIR PRODUCTS AND SERVICES
DEVELOP INCREMENTAL PRODUCT AND SERVICE REVENUE OPPORTUNITIES
FOCUS ON
ARTIFICIAL INTELLIGENCE
MACHINE LEARNING
CUSTOMERS
SELLER CUSTOMERS
DEVELOPER CUSTOMERS
CULTURE OF METRICS
TEST-DRIVEN APPROACH
MEASURES AND RECORDS ALL ASPECTS OF THE BUSINESS