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DotCom Secrets (Section 1: Ladders and funnels (Secret #1: The Secret…
DotCom Secrets
Section 1: Ladders and funnels
Secret #1
: The Secret Formula
Who are my dream clients?
What do they look like?
What are they passionate about?
What are their goals, dreams and desires?
#1 Who is your dream client?
#2 Where can you find them?
Ebook, Book, CD, DVD, physical Product
#3 What bait will you use to attract them?
#4 What result do you want to give them?
A business is not about Product and Services. A business is about what result you can get for your clients. Once you (and they) understand that concept, then price is no longer a barrier.
Secret #2:
The Value Ladder
It's impossible to build out an effective sales funnel without a value ladder
Secret 3#:
From a Ladder to a Funnel
Build a funnel that will help to do two things
Provide value to each customer at the unique level of service that he or she can afford.
Make money and be profitable while identifying our dream clients who can afford our highest offer
Secret #4:
How to find your dream customer
Who is your target market?
Where is your target market congregating?
How can you get a customer to leave the congregation and check out your page?
Curiosity...
Your ads must be able to grab people's attention if you want them to click over to your site.
Secret #5:
The three types of traffic
Traffic you don't control
Social Media (Facebook, Twitter, Instagram, Google+, LinkedIN, Pinterest...)
Search traffic (SEO)
Guest blog traffic
Youtube
Guest interviews
Traffic you control
Email ads (solo ads, banners, links, mentions)
Pay-per-click ads (Facebook, Google, Yahoo, Bing, ...)
Banner ads
Native ads
Affiliates and joint ventures
Traffic you OWN
Best!
Email list, Followers, readers, customers ...
Section 3: Funnelology leading your custommers 99 to the sale (Over and over again)
Secret 9#
Reverse engineering a successful funnel
Ad Copy
Traffic Source
Landing Page
Offer
Demographics
age, sex, education, income level, language, race, political affiliations.
What are you selling? What price point you are selling? Including upsells and downsells.Research the competition.
Most important page in the salesfunnel. What does that page look like for your successful competitors? Is it an opt-in page? Is it a sales page? Whats working for people right now? I'm not going to make up my own landing page and hope it works. I'm going to reverse engineer what's already working and mode lthat for my own page. I'm going to make something very similar to what's already working.
Where is your competitor's traffic coming from? What are the specific websites that competitors buys ads on? Is the traffic coming from banner ads or social media or email? Does he use mainly video or text?
This is the last element of a successfull campaing. What do successful ads look like? What makes people click on the ad? What's enticing them to even look at the competitor's ad in the first place? What does the body copy look like? Are the competitors using videos? www.similarwebpro.com
Never have two unkowns :star:
Secret 10#:
Seven Phases of a funnel
The real difference between having a six-, seven-, or even eight-figure business is whether you understand the phases of a funnel and can successfully monetize the different points along the line.
Phase #1:
Determine Traffic Temperature
Phase #2:
Set Up the Pre-Frame Bridge
Phase #3:
Qualify Subscribers
The whole goal here is to take all the traffic - hot, warm and cold - and find out who is willing to give us an email address in exchange for more information.
Phase #4
: Qualify Buyers
Immediately
after you qualify your subscriber you want to find out who among them is a buyer. How many of these 300 people who were interested in getting free information are willing to pull out their credit cards and make a purchase? Don't wait a day or week. Qualify buyers right away.
Phase #5:
Identify Hyperactive Buyers
These are the people who are in some kind of pain right now and will buy more than one thing at a time.
Phase #6:
Age and Ascend the relationship
Points 1-5 all happen in under 10min. and the next two points explain what keeps those people to buy from you again and again.
Phase #7: Change the selling Enviroment
1 more item...
Pay-per-click ad, article in email or blog post, youtube video: It's a bridge before they get to your landing page.
A hot traffic bridge
It's typicall very short. You can send out a quick email with a link to your landing page and that's about it.Or Write a blog or video.
A warm traffic bridge
Is a little longer than a hot traffic bridge, but not much. Comes from the Joint Venture or Affiliate partner.
A Cold traffic bridge
Is the holy grail of online marketing. If you really want to scale your business, you have to learn how to convert cold traffic.
If
your prospect is aware of your product and has realized it can satisfy his desire, your headline starts with the product.
If
he is not aware of your product, but only of the desire itself, your headline starts with the desire.
If
he is not yet aware of what he really seeks, but is converned with the general problem, your headline starts with the problem and crystallizes it into a specific need.
Unaware -> Problem aware -> Solution aware > Product aware -> Most aware
Start your copy wherevery your prospect is at the time
Hot Traffic
Is made up for people who are already know who you are. Email list, subscriber of your podcast, follower, on your blog - you have an established relationship with them.
Warm traffic
Consists people who don't know you, but they have a relationship with somebody you know. Joint Ventures or Affiliates partners work well here.
Cold Traffic
Is made up of people who have no idea who you are. Facebook ads or PPC Ads. It's important to pre-frame them correctly.
Pre-Frame
Secret 11#:
The tewnty-three building blocks of a funnel
PreFrame Bridge
Qualify Subscribers
Qualify Buyers
Identify Buyers in Heat
:one::nine:to:two::three:
Bumps, One Time Offers, Downsales,
Affiliate Recommendations
:one::four:to:one::eight: Free+Shipping, Trial,
Tripwire, Self Liquidating offer, Straight Sale
:eight: to :one::three: Squeeze Page, Pop-Up, Squeeze Pop, Free+Shipping 2 Step, Webinar Registration, Free Account, Exit Pop
:one:
to
:seven: Quiz, Article, News, Blog, Video, Email, Presell Page
Secret 12#:
Frontend vs. Backend Funnels
The core funnel moves people from the traffic stage all the way up the value ladder.
Secret 13#:
The best bait
Section 2: Your communication funnel
Secret #6: The Attractive Character
Elements
Polarity
Character Flaws
Parables
Backstory
You share your backstory because you want people to see where you come from. If they can relate to where you come from, then they will want to follow you to where you are now.
Parables are little stories, easy to remember, that illustrate a relevant point. Use amusing and memorable stories. Teach and inspire others- as well as sell products.
Every believable, 3D attractive character has flaws. No one wants to hear about the perfect person - because you can't relate.With flaws they will empathize with you.They'll like you more because you are like them: not perfect.
Being neutral is boring. As you start to polarization, you split the audience in three camps: Those who agree, those who are neutral and those who are disagree. Step out of the neutral space and share your opinions. Bring the things you care about into the open.
Identity
The Leader
Lead the people from one place to another. Most leaders have a similiar backstory to that of their audiences and therefore, know the hurdles and pitfalls of the audience.
The Adventurer or Crusader
He is usually very curios but he doesn't always have all the answers. So he sets out on a journey to discover the truth. He brings back the treasures from his journey and shars it. He brings back answers to the audience.
The Reporter or Evangelist
He has a desire to share but has no blazed trail yet. So they put on the reporter hat and go out to discover the truth. He shares his interviews during his journey.
The Reluctant Hero
This is the humble hero who knows the information or secrets he has are so important that he must share all he knows.
Story Lines
Loss and Redemption
Us vs. Them
Before and After
Amazing Discovery
Secret Telling
3rd Testimonial
1 more item...
"I've got a secret......... if you want to find out what it is, you need to do........"
1 more item...
"Oh my gosh, you guys... wait til you hear about this amazing new thing I just discovered! You're not going to believe it, but I hit it out of the park on my first try! I wasn't sure it would work, but it's amazing. You've got to try it!"
These stories are huge for selling webinars and teleseminars because they help people believe that the answer they have been searching for is finally available to them.
"First I was........... Now I'm ............"
These are storeis of transformation and they work great in any market. These stories are pretty self-explanatory and simple to write. The stories are powerful motivators and you should use them often.
Remember the power of polarity? Using these types of stories will draw your raving fans even closer and give them a rallying cry against the outsiders.
I often call out the "talkers vs. the do-ers" on my list.
"I had everything. I was on the top of the world. Life was great. Then ............. happened. I had to figure my woay out of ........... But it turned out to be a blessing in disguise because I went through........, and I learned/received........... Now I..........."
Loss and retemption stories are very powerfull because they show the upside of going through hardship or meeting challenges. If you have your own loss and redemption story great! If not, you can always borrow one from one of your followers or from the mainstream media or a movie you like.
Secret #7: The soap opera sequence
Email Strategy
email #1: Set the stage
email #2: Open with high drama
Backstory
email #3: Epiphany
email #4: Hidden benefits
email #5: Urgency and CTA
Secret #8: Daily Seinfeld Sequence
Email Stratgey
Section 4: Funnels and Scripts
Frontend Funnels
Funnel #1: Two-Step, Free-Plus Shipping
OTO Script
Rule #1:
Don't sell more of the same thing
Rule #2:
Don't sell a Random Product
Sample Structur #1
: The next thing
Sample Structur #2:
Do it Faster
Sample Structur #3:
Need Help?
"Wait! Your order is not yet complete"
Funnel #2: Self-Liquidating offer
SLO SCRIPT
Funnel #3: Continuity
For Abo's
Funnels for the middle of the value ladder
Funnel #4: The perfect Webinar
Funnel #5: Invisible Funnel webinar
Funnel #6: Product Launch
Backend Funnel
Funnel 7#: High Ticket, Three-Step Application
Section 5: Clickfunnels
