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Amazon's business strategy, revenue model and culture of metrics: a…
Amazon's business strategy, revenue
model and culture of metrics: a history
STRATEGY
Focus on customer experience
Key Features
Customer services
Webpages tailored to individual preferences
(recomendations and notifications)
Manufacturer product information
Secure payment systems
One-click technology
Searching on amazon websites as well on the
internet browsing
Images upload
Search contents of books
Ability to view selected interior pages and citations
Wishlists
Online recomendations lists
Wedding and baby registers
Buying guides
to achieve
Customer Loyality
Repeated Purchases
Site monitorization
Standart service availability monitoring
Site availability
Download speed
Per minute revenue upper/lower bounds
monitorization
Low price convenience
Customer tailed service
Customer Reviews
COMPETITION
Competitive factors are
Discovery and brand recognition
Personalized services
Selection
Accessibility and customer service
Availability and convenience
Information
Reliability and speed of fulfillment
BUSINESS MODEL
Business models are tested from a long term
perspective
Learn from failure
Grow to include:
Content Creators
Sellers
Enterprises
Consumers
Developers
Key Partners
Logistics
Associates
Key Activities
Digi + physical content production
Infrasctructure
Research
Value Propositions
Marketplace
Prime convenience & pricing
AWS
Globalize
CUSTOMER SEGMENTS
Business (sellers)
Businesses
Customer (buyers)
Channels
Amazon Go
API
Amazon.com
INNOVATIONS
Smartphone & TV
Fire tablet
Amazon Echo
Kinddle E-readers
Amazon Fashion
Grocery delivery
Amazon prime
Amazon webservices