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Amazon Strategy (Competitive factors (Selection, Price, Availability,…
Amazon Strategy
Competitive factors
Selection
Price
Availability
Convenience
Information
Ability to adapt to changing conditions
Brand recognition
Personalized services
Easy to use
Marketing Communications
Increase customer traffic to their websites
Create awareness of their products and services
Promote repeat purchases
Develop incremental product and service revenue opportunities
Strengthen and broaden the Amazon.com brand name
Digital Marketing
Reach
Act
Convert
Engage
Focus on
Artificial Intelligence
Machine learning
Customers
Seller customers
Developer customers
Partnership strategy
Partnership
Acquisition
Culture of Metrics
Measures and records all aspects of the business
Test-driven approach
approach to
lead to