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E-commerce: Digital Markets, Digital Goods (has unique features (universal…
E-commerce: Digital Markets, Digital Goods
Are transforming business by
using social networks
Increase
customer value
product offering
Behavioural targeting tecniques
effectiveness of banner
rich media
video ads
new ways of identifying costumers
Timelines
Collaborative shopping
Social reach
Network notification
Newsfeed
get revenue from
sales
advertising
subscription
free/premium
afiliate
transction fee
it is becoming more
local
social
transparent
mobile
has unique features
universal technology standards
ubiquity
richness
interactivity
information density
global reach
social technology
capabiities for personalization
how it affects B2B business
enabling companies to locate suppliers
solicite on bids
placing orders
track shipments electronically
creation
it requires
understanding of the business objectives
selection of the right platforms
timeline to achieve objectives
What are the principal e-commerce types and business models
Types of e-commerce
Business-to-consumer B2C
Consumer-to-consumer C2C
Business-to-business B2B
Transation broker
Service provider
E-tailer
Content provider
Market creator
Community provider
What issues can be adress in E-commerce
Web implementation
Social media plan
Website development
Social Media Implementation
Planning
Mobile plan