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E-COMMERCE (Internet and Web as commercial medium (GLOBAL REACH, UNIVERSAL…
E-COMMERCE
Internet and Web as commercial medium
GLOBAL REACH
UNIVERSAL STANDARDS
RICHNESS
INTERACTIVITY
INFORMATION DENSITY
PERSONALIZATION/CUSTOMIZATION
SOCIAL TECHNOLOGY
UBIQUITY
EFFECT OF THE INTERNET ON THE MARKETPLACE
REDUCES INFORMATION ASYMMETRY
OFFERS GREATER FLEXIBILITY AND EFFICIENCY
MAY REDUCE OR INCREASE SWITCHING COSTS
MAY DELAY GRATIFICATION:EFFECTS DEPENDENT ON PRODUCT
INCREASED MARKET SEGMENTATION
STRONGER NETWORK EFFECTS
MORE DISINTERMEDIATION
BUSINESS MODELS
E-TAILER
TRANSACTION BROKER
MARKET CREATOR
CONTENT PROVIDER
COMMUNITY PROVIDER
PORTAL
SERVICE PROVIDER
REVENUE MODELS
ADVERSITING
SALES
SUBSCRIPTION
FREE/FREEMIUM
TRANSACTION FREE
AFFILIATE
SOCIAL E-COMMERCE
SOCIAL SIGN-ON
COLLABORATIVE SHOPPING
NETWORK NOTIFICATION
SOCIAL SEARCH
TYPES
B2C
B2B
C2C
MARKETING
LONG-TAIL MARKETING
BEHAVIORAL TARGETING
INTERNET ADVERTISING FORMAT
ENTERPRISE APLICATIONS
CRM
BUSINESS VALUE
CUSTOMER SATISFACTION
REDUCED MARKETING AND RETENTION COSTS
SALES
OPERATION
SCM
BUSINESS VALUE
MATCH SUPPLY/DEMAND
SPEED - IMPROVE DELIVERY
SALES - PROFIT - EFFICIENCY
PUSH AND PULL BASED MODELS
NEXT GENERATION
CLOUD
MOBILE FUNCTIONALITY
FLEXIBLE AND INTEGRATED
SOA STANDARDS
OPEN-SOURCE APLICATIONS
ON-DEMAND SOLUTIONS
M-COMMERCE
FASTEST GROWING FORM OF E-COMMERCE