Please enable JavaScript.
Coggle requires JavaScript to display documents.
Amazon Digital Business Strategy (focus on (Customers (Seller Customers,…
Amazon
Digital Business Strategy
focus on
Artificial Intelligence
Machine Learning
Customers
Seller Customers
Developer customers
have .
Marketing Communications
allows
Create awareness of their products and services
Increase customer traffic to their websites
Strengthen and broaden the Amazon. com brand name
Promote repeat purchases
Develop incremental product and service revenue opportunities
Culture of Metrics
lead to
Test-driven approach
Measurement and record all aspects of the business
.
Competitive Factors
such as
Convenience
Information
Easy to use
Availability
Brand recognition
Selection
Personalized services
Price
Ability to adapt to changing conditions
approach to
Digital Marketing
Reach
Act
Convert
Engage
Partnership strategy
Partnership
Acquisition