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E-commerce and the Internet (featured (Global reach (Technology reaches…
E-commerce and the Internet
featured
Interactivity
the technology works through interaction with the user
Information density
Richness
Universal standards
internet standards
easy communication between disparate computer
Personalization/Customization
products and services can be customized to individual preferences
Global reach
Technology reaches across national boundaries
Marketspace
has billions of customers
Social Techonology
Ubiquity
Web technology available everywhere
reduces costs
represents
benefits for desintermediation of the customer:
manufacturers earn more profit by eliminating the middle men
improved
Digital Goods
industries are undergoing revolutionary changes
e-commerce
is defined
Business-to-business (B2B)
Electronic data interchange (EDI)
shipping data
payment data
production/inventory requirements
Continuous replenishment between supplier and firm systems
Private industrial networks
Net marketplaces
Exchanges
Customer-to-customer (C2C)
Business-to-consumer (B2C)
has business models
Transaction broker
Market creator
E-tailer
Content provider
Community provider
portal
Service provider
technology
social networking
crowdsourcing
prediction markets
marketing
long tail marketing
reach a large audience inexpensively
behavioral targeting
Web site personalization
mapping all significant online relationships
internet advertising formats
Web site visitor tracking
includes
Social e-commerce
creates
new customer relationships
building ans hosting Web sites
composed by
Software
Content development
Hosting service
Hardware
Telecommunications
Design
Marketing
Mobile Digital Platform and mobile E-commerce