Please enable JavaScript.
Coggle requires JavaScript to display documents.
Amazon (has as competitors (multichannel retailers, publishers, vendors,…
Amazon
has as competitors
multichannel retailers
publishers
vendors
distributors
manufacturers
web search engines
has a communication strategy that aims
Increase customer traffic to our websites
Create awareness of our products and services
Promote repeat purchases
Develop incremental product and service revenue opportunities
Strengthen and broaden the Amazon.com brand name
has three types of customers
sets customers
seller customers
developer customers
has
a mission
to be
Earth's biggest selection
Earth's most custome -centric company
a vision
that is focused on
offering low prices
convinience
wide selection of merchandise
has a marketing approach that
is mostly unknown by the public
seems to be focused on marketing channels
such as
Google ads
associates program
portal advertising
email marketing campaigns
sponsored search
has developed
WebLab
that evaluated
website improvements
products improvement
tools to support the culture of metrics
that led to
test-driven approach
has a technology infrastrucutre that gives
personalized recommendations based on data
personalized messages and notifications
is supported by a business model that focus
Digitall agility
for example
Amazon Go
Amazon Prime
includes
free shiping
diversification to a media service
access to unlimited instant streaming of thou
preforms
auctions (Zshops)
that were promoted in
home page
category pages
product pages
reduces
storing cost
inventory costs