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SWOT Analysis Shopify (Strenghts ((Background in IT, Easily accessible on…
SWOT Analysis Shopify
Strenghts
Background in IT
Easily accessible on a global level
Intimate knowledge ( RBV)
Large customer base (600,000)
Omnichannel support
User friendly
App and partner network effects
Threats
New entrants of large players.
Large number of competitors offering higher level of customisation
Increase in security breaches
Opportunities
Tap into undiscovered emerging markets
Growth in demand for cloud based services
Harness massive shift to online shopping
Weaknesses
Saas model
Cant be customised by merchants
Sometimes negitive image of goods