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Sanex (User & Customers (Millenials, Hyper-aware customer,…
Sanex
User & Customers
Millenials
Hyper-aware customer
Dermatologists and skin professionals
People who buy care products in pharmacy
Influencers
Traditional family (about 30-40 yrs)
Personal hygiene is a mantra
Generation Z
Solution Todays
Professional endorsement
Leaflets and fliers
Traditional adv
Sales and marketing support in-store
Social influencer
Online channels
New store launch though a digital influencer
Adoption Strategy
In-store
Online e-commerce
Dedicated apps
Online dedicated channels
Dermatologists and professionals
Specialized magazines
Business Challenges
Business opportunity
Stuck on a limited business model
Loss of potential customers
Great opportunity to use a novel approach
User Metrics
Market shares
% of repeaters
Awareness metrics (e.g. online surveys)
Problem
Creating a brand awareness strategy for the launch of Sanex
Brand awareness means focus on trials (i.e. convert the awareness)
Focus on quality of the product with the help of professionals (e.g. dermatologists)
Target 0