Please enable JavaScript.

Coggle requires JavaScript to display documents.

UX (Product / Design thinking (Who - audience, Why - goal, When &…

- - - - 4 parts - say, think, do, feel
      - One User vs. Multiple
        
        Aggregated empathy map - from multiple individual empathy maps / survey / field studies
        
        One user - user interview / log from diary study
    - - Aid in decision making
      - Alignment - create a shared understanding of user needs
      - Categorize & capture who a user is
    - - Externalize the knowledge about user - a collaborative visualization of what we know about a particular type of user
  - - - Alignment across departments
      - Target specific customers
      - Understand the way product behave
    - - Actions, mindsets, and emotions - granularity of representation can vary based on the purpose
      - Touchpoints and channels - often where inconsistencies are uncovered
      - Scenario - current or imaginative
      - Actor - point of view
      - Insights and ownership
    - - best for scenarios that describe a sequence of events e,g, purchase
      - Three parts
        
        Experience - phases, actions, thoughts and emotional experience
        
        Output based on business goal - needs and pain points, opportunities, internal ownership
        
        Constraints - who and scene
      - combine storytelling & visualization / to form a narrative for solving fragmented KPIs