Please enable JavaScript.
Coggle requires JavaScript to display documents.
2.1B Attitudes (Factors affecting attitude formation (Previous experiences…
2.1B Attitudes
Factors affecting attitude formation
Previous experiences
Role models
Beliefs
Culture/ societal norms
Emotions
Media
rebellion
Ability
Opportunities available
Attributions
Components of attitude- Triadic model
Cognitive component
The beliefs about something based on past experiences and learning from others
Affective component
An emotional aspect such as positive feelings like enjoyment or negative feelings like hostility
Behavioural component
The behaviours that we demonstrate in different situations (giving up/ perceverance)
Methods of changing attitudes
Cognitive dissonance
Positive reinforcement
Negative reinforcement
Punishment
Cognitive methods
Affective method
Attributional retraining
Vicarious experience
Persuasive communication
Dependant on...
... the person doing the persuading
... the quality of message
... the person receiving the message