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MONEY (Entrepreneurship (Startup (Finding investors, Growing/scaling…
MONEY
Entrepreneurship
Startup
Finding investors
Growing/scaling quickly
Exit
Business
Classic approach
Sustainable source of income
Lifestyle business
Shaping your business around your dream lifestyle
Solopreneurship
You do it all alone
Partners
Contractors
Side hustle
Passive income
Muse
Freelancing
Independent contractor
Online Business
Marketing
Content marketing
Time
Organic
Exponential
Learning
Platforms
Blog/website
Facebook
Twitter
Medium
Instagram
Youtube
Pinterest
Linkedin
Google Search
Snapchat
Ads
Same Platforms as for content marketing
Do not make ads for your services
Share your content through ads
Spend money to spread the value you produce
Guerrilla marketing
Unconventional
Influencer marketing
Brandless: advertize your product via influencers
Brandful: pay the influencer to give value to their audience
Brand
How people think about you and talk about you
Brandful
Spread as much value as possible
Go get known
To be talked about favorably
To be liked
To be trusted
You have clients
They are in a relationship with you
You are not quantifiable
Brandless
Advertize your product/service/transaction
You have customers
You have transactions with them
You are quantifiable
You are comparable
Providing a service
Extension of audience development
Should be derived from the biggest pain point in your audience
Audience first or product first?
Audience first
Build an audience
Understand their needs
You solve one of their problems
Find an audience
Approach 1: top-down define an audience
Approach 2: discover an audience
Put content out there (spread)
See what sticks / what you are actually passioned about
Narrow down / specialize
Repeat
Product first
You develop a product
Look for the people who might use it
Making Money Online
Making money from home
Location indepence
Funding
Investors
Speed
Bootstrapping
Independence
Time to learn
Disassociate time and money