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Amazon (uses (free shipping (to encourage increase in basket size…

- - - - on continuous innovation by creating and enhancing the specialized, proprietary software that is unique to the business, and to license or acquire commercially-developed technology for other applications
  - - - displaying Google text ads and banner
- - - - Keynote or Mercury Interactive
      - monitoring
        
        Website with standard service availability monitoring and download speed
        
        per minute site revenue upper/lower bounds
        
        internal performances service-level-agreement for web services
      - Customer channel preferences
        
        Data Driven Automation
        
        managing
        
        content displayed:
        new releases and top-sellers
        
        merchandising
        
        advertising through paid search
        
        Bidding system:
        The automated program generates keywords, writes ad creative, determines best landing page, manages bids, measure conversion rates, profit per converted visitor and updates bids.
        
        Goldbox
        
        a cross-sell and awareness raising tool
        
        Items are discounted
  - - - Creator metrics:
        it retrieves all recently posted documents including articles, interviews, booklists and features
      - A/B Tests
- - - - accepting, authorizing, and charging customer credit cards
  - - - replaced auctions
        
        ZShops
- - - - editorial and customer reviews
      - manufacturer product information
  - - - Recommendations and notifications
      - 1-Click Technology
      - secure payment systems
      - Image uploads
      - search contents features:
        
        "Look inside the book";
        
        "Search inside the book"
- - - - easy-to-use functionality
      - fast and reliable fullfilment
      - timely customer service
      - feature-rich content