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Puma (Photo's (Have model wearing similar outfits in a variety of…
Puma
Photo's
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Taking images where customers would wear the merchandise because this is a mainly sports clothing brand I could possibly take pictures of models at the gym or park
During my research I have seen images of just the product with no modelling them so they gave me and idea of having someone wearing a tracksuit for example doing an action and then I edit them out so it looks like no one is wearing the clothes.
Having images in different and exclusive locations but because of budgets I could take a picture of them behind a green screen and add the
Having celebrities seen in the merchandise (Celebrity endorsement this is a partnership between the company and celebrity this promotes the company as well as the celebrity)
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Story
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Doing research on other companies has lead me to gain the idea of doing meme on my social media page where I would joke about the merchandise this makes more relatable no matter the price and allows me as a brand to connect with my target audience. An example of a company that does meme is Gucci
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