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TDW MARINE (STUDENT TEAMS (TEAM 2 ( Charlie B., Duc, Benedict, Lucas,…
TDW MARINE
Professor's Notes:
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Students' Feedback
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- need for growth plan & @ rate of growth
- need for other consultancy (on other functions)
- create own niche: own it!
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STUDENT TEAMS
TEAM 1 (Anna, Vaughn, Emily, Klaudia, Mara, Stian)
Explore the most profitable "product"- target marketing on that product - is there a budget for marketing expenses?
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Trust: Emphasize care for customers by giving extra service for free, emphasize quality training of new mechanics and continuous hands-on training under the supervision of master mechanics within the company, create a page on an online platform where customers can rate satisfaction with the TDW service, trust is expanded na maintained most effectively by referals
TEAM 2 ( Charlie B., Duc, Benedict, Lucas, Jeff)
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Develop a strong response system ( inquires, issues, email, social media, etc..)
The yacht industry is on a rise, but as of last year (2018), the F.B.I has begun investigating illegal "party" boats. It started gaining traction last May after someone died who charted on a yacht that was run by a father and son.
TDW should sponsor events in the yacht/boat world to gain traction from their target audience. They should do things to get the employees of yacht owners involved. "Word-Of-Mouth" would be a great way of gaining brand recognition.
TEAM 3 (Francis, Mavalyn, Kateryna, Danielle)
Idea xyz (test)
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Create a brand Value by leveraging intangible elements: time, craftsmanship, prestigious clients. Use infographic as a tool to present it (simple but strong visualization )
Write articles in specialized magazines about how it is important to maintain the yachts. It will help to promote this kind of service.
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TEAM 4 (Pedro, Lyndsay, Gaby, Roberto, Allegra)
Create a Brand Narrative. Blend of luxury and customer service.
Balance Exclusivity with Visibility. The customer must feel that they belong to a world of exclusivity and have visibility to this lifestyle.
Inspire a Sense of Belonging.
Amplify already existing Word of Mouth efforts.
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TEAM 5 (, Pablo, Hanning)
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