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Digital Illustration as a Product (Contributing Factors (Increasing need…
Digital Illustration as a Product
Impact on consumers
Positive
Art availability
Easier to contact and view numerous artists
Purchased product can be used for own purposes within given limitations (posting on media accounts, utilizing a purchased design, or use in tattoos etcetera)
Use of online transactions make purchases (even in different currencies) far easier
Negative
Payment for art does not guarantee satisfactory final product
Correspondence online may not be the most efficient
Artist prices fluctuate and vary wildly
Contributing Factors
Increasing need for digital portfolios
Availability of digital art tools such as computers and tablets
Popularity of art hosting sites and social media platforms
Popularized use of internet for art and networking
Increasing demands of digital artworks in the modern age
Attributes
Utilize third party programs such as Photoshop and Illustrator
Come in a variety of styles similar to Traditional Art
Often rely on online transactions
Can be easily turned into other products unlike traditional work
Impact on artists
Positive
Exposure in order to garner an audience is easier
Can cater to specific online communities
Less waste of resources
Faster communication with clients
Easy and efficient display of artworks (portfolio)
Negative
High tendency to under-price, especially with younger artists
Market is highly competitive
Correspondence online may not be the most efficient
Online transactions may not push through smoothly
Use of third party websites for shops and products may result in partial payment per transaction, reducing the artist's profit (RedBubble)