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Digital strategy (Defining marketing for Isha (Awareness, Engagement,…
Digital strategy
Defining
marketing for Isha
Awareness
Engagement
Conversions
Success metrics & Marketing dashboard
DigitalGameBoard
Org structure
Processes
Planning
Model costs vs. success metrics
Op Targets
Other Isha Brands
ILA
Isha Outreach (3)
ILHS
Budgets
Media spends
Event based
Year long (#non-event #lau)
Non-media
SEO
ASO
Marketing automation
Technology costs
Sadhguru awareness
Year long (#Non-event #lau
)
15 languages
%spend = ?
Hindi high intensity
Event based
Continue to provide support 4 key events
Mobile app
TurboCharge for V2.0
Isha UK