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Yogyakarta 2019 (How to get new user (Reward (On boarding voucher,…
Yogyakarta 2019
How to get new user
Reward
On boarding voucher
Emotional reward: Keren pake Gojek
Reason
Easiness Life with Gojek
Transport hub
Mall branding
Resources
Bantul & Sleman
Residential (Mural)
Inovasi Desa
Reinforcement
Outdoor ads
Digital campaign
Remove barriers
No smartphone
Targeting smartphone users
How to intensify
Event sponsorship
Student campaign
Puasa preparation
GO-FOOD Bukber
Order more Get More
How to differentiate
Go-car Double Agent
Driver campus
Service Excellence 1O1
Financial class
Health tips
Gojek User Privilege
Get bonus if you come with Gojek
Partnership for pick up point
GO POINT boost
How to activate dormant users
Barrier
Have PV/Gojek is costly
PV Campaign
GO-FOOD free Ongkir for new active users
Motivator
Reward
Vouchering
Reason
Easiness
White collar vouchering
Promo
Reinforcement
Branding