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TMA 02 (Q1 (Opportunities (New entrant (Competitive advantage (Glocalised…
TMA 02
Q1
Opportunities
New entrant
Competitive advantage
Glocalised approach
Adapt to local culture
Rivals have inadequate capital to compete
Brand awareness
Access to new talent pool
Innovation
Agreement with Tata Global Beverages
Mutual agreement
Knowledge and access to supply chain network
Threats
Tea-drinking nation
Inadequate demand
Positioning as 'aspirational brand'
Premium store strategy
Cultural/social differences
Meeting place
Substantial investment