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2019 Marketing System (Selling (Buyers list (MLS, Networking, Podio CRM…
2019 Marketing System
Prospecting
Direct Mail
List Generation
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City Specific: Code Violations, Tax delinquent
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Targets: Multifamily in North Shore, North of Boston, Leominster,Gardner, Fitchburg
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Acquisition
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Process
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- Christian Notified of new lead to call
If interested in selling, take notes, and move to Austin-Ortins
If angry or never selling, either kill lead or put on long term followup
If not interested now, set future date to followup
If no answer, set future date to call
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5 - If offer accepted, Christian locks up
Offer will be based on ARV CMA and repairs. If unacceptable and the seller will accept around or below as-is CMA, accept with the condition that we can do another walk-through.
6 - If not accepted, Matt calls lead next day for list
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Selling
Buyers list
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Social Media: Facebook, BP, etc.
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Priorities
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- Lead generation: DFD, code violation, tax delinquent, classified scraping
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