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Outline of Marketing (6.Delivering Value (Mass Communication (Advertising,…

- - - - Corporate and Division
      - Business Unit
- - - - Motivation
      - Perception
      - Learning
      - Emotions
      - Memory
- - - - Geographic
      - Behavioral
      - Psychographic
      - Demographic
- - - - Marketing Channels
      - Value Network
    - - Channel-Design Decision
      - Channel-Management Decision