Ways to know what customers think of your buisness
Feedback Forms
Monitor Online Reviews
Reach out directly
Live Chats
Surveys
Track User Activity if an Online Business
No cost involved
100% friendly. You would casually bring into conversation and ask for feedback after the service has been provided. Upon feedback received, the business can act upon the feedback accordingly.
Opinions can be extreme, true or inauthentic
Can be determined in multiple ways ( email, mail, phone)
Could potentially include an incentive or a reward upon conducting survey
Customers tell you what they think without your prompting.Negative reviews can harm and reduce sales.However it is a less costly way of advertising the business.
The cost ranges depending on the factors such as the number of surveys. It could range anywhere between $5k - $15k
$0 cost as there are third party applications that could be used for free to track the user activity.
It does not require the customers involvement directly. The fluctuations in the user activity could determine whether business is booming or not
The online reviews could be found on multiple social media platforms. A great example would be facebook.
A costly method in terms of licensing.In addition if customers visit the website after the staffing hours(eg misaligned time zones) they are unable to get sufficient information.
Printing and Paper cost would be involved depending on the targeted audience.
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Feedback from Staff
Get customer feedback about products and services
Talk to employees who directly engage with customers
Discuss the problems they face meeting customer
practical for a big business as customers get instant feedback if the chats are being monitored and responded to promptly
Use web analytics to see the how your business is performing in terms of sales, pricing and for products and services
Make outbound calls
Not very customer friends
Cost would depend on the size of the company and their contact centre
Not a very effective way as customers tend to hang up on such types of calls
Create online communities or group discussions
In-app Feedback
Costs could actually be very high as you need to have a running application in place
Able to reach out to the right customer based on their activity and feedback provided in instead on replying on generic response.
privacy intrusion eg. sending direct mail to customers