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How to monitor performance of MPE campaigns (Data science user (Is MPE…
How to monitor performance of MPE campaigns
Data science user
Are MPE metrics improving from explore to exploit?
OR
CTR
Conversions
Qualified Conversions
What is the deviation from expected performance
?
MSE
RMSE
Is MPE selecting segments the right way?
Top 30 segments by KPI optimized
Include/ Exclude small groups?
Are Action level KPIs improving from explore to exploit?
OR
CTR
Conversions
Qualified Conversions
Are segments being correctly chosen from at an action level
Top 30 segments by KPI optimized
Include/ Exclude small groups?
Is MPE beating BAU metrics?
OR
CTR
Conversions
Qualified Conversions
at an action level
at deployment level
at action X deployment level
segment level
Is the campaign being deployed correctly
?
actions
ntrials
suppressions
no of segments per action
Business user
Reactive Metrics
What Actions are performing well? (actions to be defined at these levels)
Subject line
Creative versions
offer types
What are the share of different actions in the deployment?
Is MPE Beating BAU? For all actions?
Being able to describe the type of people for all actions? based on the segments?
Proactive Metrics
What would be the effect of changing the default MPE audience selection sizes?
What are the estimated conversion/ engagement metrics from the next deployment, at what confidence level?
What are the group sizes for the different actions?